¶ How To Win Against Brandon Herrera
Don’t just take it from us, Republicans have also denounced Brandon Herrera as a “goose-stepping extremist.” Herrera is completely unfit to serve in congress. Herrera, who was a well-known “gun-tuber” with millions of subscribers, used his platform to create content about mass shootings, joke about veteran suicide, and goose-step to a Nazi marching song. Herrera’s content was often disturbing and inappropriate for a prospective member of Congress.
As a congressman, Herrera promised to stand with President Trump and his agenda that cut health care and food assistance for thousands of Texans. If elected, Herrera would be just another vote for Trump’s price-hiking agenda. But even President Trump was wary of associating with Herrera at one point. Prior to endorsing Herrera’s campaign, Trump sent Herrera a cease-and-desist letter for using Trump’s image in his campaign materials. While Herrera eventually received Trump and Speaker Mike Johnson’s support, it was only after his Republican opponent suspended his campaign over allegations of sexual misconduct.
Herrera may have been Trump’s only option, but the people of TX-23 can make a different choice.
¶ Herrera was eager to back trump and speaker johnson’s agenda, which included cutting health care for millions of americans
- A central policy listed on Herrera’s platform was “Standing With President Trump.” Herrera, who supported Trump since 2016, would be another vote to move Trump’s price-hiking agenda forward. Trump and Speaker Mike Johnson were behind legislation that cut health care for 17 million Americans, including nearly 12 million Medicaid beneficiaries. More than 4.4 million people in Texas relied on Medicaid to obtain health insurance, and more than 41,000 Texans in the old 23rd congressional district were at risk of losing their health coverage because of Trump and Johnson’s Big Ugly Bill.
Message: Herrera wanted to be another vote in congress to kick Texas off their health coverage.
¶ herrera accepted endorsements from trump and speaker johnson, who spearheaded policies that hurt services seniors relied on
- A central policy listed on Herrera’s platform was “Standing With President Trump.” Herrera, who supported Trump since 2016, would be another vote to move Trump’s price-hiking agenda forward. Trump and Johnson fought for passage of the One Big Beautiful Bill, which would trigger nearly $500 billion in Medicare cuts absent future congressional action. More than 4.7 million Texans relied on Medicare for health coverage.
- Trump’s “Department of Government Efficiency” (DOGE) weakened the Social Security Administration and cost Texas hundreds of millions in federal contracts. DOGE cuts caused longer wait times, frequent website crashes, and mass layoffs in Social Security offices across the country, making it harder for Texas seniors to access their benefits. San Antonio businesses lost an estimated $375 million in federal contracts because of DOGE cuts, and Texas lost at least five Veterans' Affairs contracts.
Message: Herrera would be another vote in congress to hurt services Texas seniors relied on.
¶ Herrera stood with trump and Speaker johnson even though they took food assistance from texans who needed it to afford groceries
- A central policy listed on Herrera’s platform was “Standing With President Trump.” Herrera, who supported Trump since 2016, would be another vote to move Trump’s price-hiking agenda forward. Trump and Johnson were behind the single largest cut to SNAP in history. The “One Big Beautiful Bill” they pushed through Congress included $186 billion in cuts to food assistance. More than 31,000 Texans in the 23rd congressional district relied on SNAP to afford groceries.
Message: Herrera was eager to back an agenda that took food assistance from Texans.
¶ herrera stood with trump and speaker johnson as they raised prices on texans
- A central policy listed on Herrera’s platform was “Standing With President Trump.” Herrera, who supported Trump since 2016, would be another vote to move Trump’s price-hiking agenda forward. Mike Johnson worked around the clock to block legislative opposition to Trump’s costly tariffs. Johnson pulled several legislative maneuvers to ensure House Republicans supported tariffs that were raising prices on all Americans. In Texas, the tariffs were causing worsening job growth and increased prices for local businesses and their customers. They also amounted to a $1,000 tax increase on Americans.
Message: Herrera was eager to back an agenda that raised prices on Texans.
¶ Herrera Supported Policies That Would Hurt Texas Public Schools
- Herrera said he wanted to defund the Department of Education. He even went as far to say the United States should move away from federally-funding public education entirely. In 2024, Texas received more than $3.9 billion in funding from the Department of Education. This funding helped teach Texas students English and provided funding to rural schools.
Message: Herrera supported policies that would hurt Texas public schools.
¶ Herrera Downplayed The Severity of Mass Shootings And Called TO Disband The Agency Tasked With Investigating Them
- Three months after the tragic mass shooting in Uvalde Texas, Herrera joined a fellow YouTube creator to create a video in Uvalde. In this video, Herrera and the creator strapped an assault weapon to a robotic dog. The creators even went as far as to film the robotic dog walking in front of a Uvalde CISD school bus. Later in the video, Herrera joined in testing the robotic dog strapped with the assault weapon on cartoon cutouts of children. 19 elementary school students and two teachers were killed in a mass shooting at Robb Elementary School in Uvalde Texas.
- Herrera’s gun content has attracted some disturbing followers. The suspect who killed two people and injured 17 at the Minneapolis church said their message was “sponsored” by “Brandon Herrera for president” and claimed they met Herrera at a gun show the previous year. The shooter also said they agreed with Herrera on “a lot of things.” Herrera said he was sickened by the attack and claimed he did not remember meeting the shooter. Additionally, the person who tried to assassinate Trump in 2024 wore a shirt associated with a content creator that Herrera had collaborated with.
- Herrera also celebrated the acquittal of Kyle Rittenhouse, who took an AR-15 style rifle to a 2020 protest in Kenosha, WI and shot three men, by drinking a cocktail Herrera called The Rittenhouse: a chaser, followed by three shots.
- One of Herrera’s key policy concerns was to eliminate the Bureau of Alcohol, Firearms and Explosives (ATF), the government agency tasked with investigating mass shooting events. In fact, the ATF helped handle the investigation following the Uvalde shooting.
Message: Herrera’s behavior and conduct in his content is disqualifying for someone seeking public office.
¶ Herrera used tragic historical shooting events as fodder for content on his channel
- Part of Herrera’s channel was to make videos reenacting the assassinations or attempted assassinations of major figures in American history. He reenacted the assassination of Martin Luther King, Jr. and while doing so said, “this is so fucking wrong,” but claimed he was trying to balance his “dark and edgy humor.” Herrera even promoted his reenactment video on Martin Luther King, Jr. day in 2024. Herrera was previously associated with the Sons of Confederate Veterans, a group dedicated to preserving the legacy of confederate soldiers and which opposed creating a memorial for Martin Luther King, Jr. on Stone Mountain in Georgia.
- Herrera reenacted the assassinations or attempted assassinations of other historical figures, including Abraham Lincoln, John F. Kennedy, and Ronald Reagan.
Message: Herrera’s behavior and conduct in his content is disqualifying for someone seeking public office.
¶ herrera once left an inactive explosive device at a campaign event, which prompted the san antonio bomb squad to investigate
- In December 2023, the San Antonio bomb squad was called to investigate a location where Herrera had held a campaign event because he left behind an inactive explosive device. Herrera’s campaign apologized and said that a fan had brought the shell, which Herrera had fired about a month prior in a campaign video, to the event.
Message: Herrera’s behavior and conduct in his content is disqualifying for someone seeking public office.
¶ Herrera engaged in other conduct unbecoming of a Prospective congressman
- Herrera is also known for joking that a Nazi machine gun was “the original ghetto blaster” and “Hitler street sweeper.” In the same video he “goose-stepped” to a Nazi marching song. Herrera had previously played Nazi marching songs in a 2020 video about Nazi guns. He also boasted about owning a 1939 copy of “Mein Kampf.” In 2024, the Republican Jewish Coalition denounced him for being a “goose-stepping extremist.”
- Herrera also faced criticism for a joke he made about veteran suicide. During one of his podcast appearances, Herrera said, “If it makes everyone in the room feel better, I often think about putting a gun in my mouth so, I’m basically an honorary veteran.” Texas Republicans, including Terrell County Sheriff Thaddeus Cleveland and Texas Border Czar Mike Banks criticized Herrera’s comment.
- Herrera frequently made comments unbecoming of a prospective member of congress. On many occasions, Herrera posted sexually explicit content as comments on Twitter, when responding to criticism, and joking around with his friends. More than once, Herrera told Twitter users to “Gnurgle My Balls.” Herrera often used an insult against disabled people, once even using a Nazi concentration camp photo and insults against disabled and LGTBQ+ people all in the same post. Herrera often used language that was meant to demean women casually on his social media. Herrera also made fun of women’s appearances. Finally, in one video where Herrera conducted a shooting test, he said he was using a ham as the target, which while expensive was “still cheaper than a homeless person.”
Message: Herrera’s behavior and conduct in his content is disqualifying for someone seeking public office.
¶ herrera PREVIOUSLY Had A Troubled Relationship With Donald Trump
- In January 2026 Herrera received a cease-and-desist letter from President Trump’s Attorney after he published campaign materials using the Presidents’ image and likeness. Trump’s attorney even went as far as to say he would “use every lawful means to protect his supporters from attempts by Herrera and others to deceive them.”
- In 2024, Herrera made headlines after it resurfaced that he had mocked Barron Trump while he was still 17. In a video, Herrera joked with a fellow host who called Barron Trump “Slenderman” and in a mocking voice Herrera impersonated him and said “Daddy is coming, Daddy is angry”
Message: Even Trump was initially wary of Brandon Herrera.
¶ Issue Briefs
¶ Herrera Displayed Conduct Unbecoming Of A Prospective Congressman
Herrera Downplayed The Severity Of Mass Shootings And Called To Disband The Agency Tasked With Helping Investigate Them- Herrera Used Tragic Historical Shooting Events As Fodder For Content On His Channel
- Herrera Once Left An Inactive Explosive Device Behind After An Event, Which Prompted An Investigation By The San Antonio Bomb Squad
Herrera Engaged In Conduct Unbecoming Of A Prospective Congressman- Herrera Previoulsy Had A Troubled Relationship With Trump
¶ Herrera Stood With National Republicans Who Raised Costs And Took Health Care From Texans
Herrera Supported Policies That Would Hurt Texas Public Schools
Herrera Stood With Republicans Who Took Health Care From Texans
Herrera Stood With Republicans Who Put Put Services Texas Seniors Relied On At Risk
Herrera Stood With Republicans Who Took Food Assistance From Texans
Herrera Stood With Republicans Whose Policies Raised Prices On Texans