Anna Paulina Luna built a large and influential social media following, amassing over 830,000 followers by late 2022, and exceeding 1.3 million across platforms by mid-2023---more than any other GOP freshman in Congress (Media Matters, TIME).
Luna strategically uses her social media presence to bypass traditional press, arguing that the reach of her online platforms allows her to "become the media" and communicate directly with constituents (TIME).
She has leveraged social media and online platforms to advocate for conservative policies and strengthen her political brand, which has played a significant role in her rise to prominence (TheDPLG).
Luna has used her platforms to broadcast major events, such as live streaming press conferences on X (formerly Twitter), including those related to UAP (unidentified aerial phenomena) hearings (NBC - 8 WFLA, Palm Beach Post).
Some sources have noted Luna's use of her social media network to spread election misinformation, signaling a potential vulnerability in her media and public engagement strategy (Media Matters).
2022: Luna Amassed Large Social Media Following According to Media Matters, "Luna has amassed a network of over 830,000 followers across Twitter, Facebook, and Instagram, where she has spread election misinformation and transformed her brand from an 'avid' Obama supporter to a close ally of Donald Trump." [Media Matters, 12/9/22]
2023: Luna Outpaced Other GOP Freshmen In Social Media Following According to TIME, "Luna now has more followers on all social media platforms combined---more than 1.3 million---than any other GOP freshmen." [TIME, 7/10/23]
2023: Luna Described Using Social Media To Bypass Mainstream Press As A Representative According to TIME, "'A million impressions on a tweet is bigger than some primetime shows on network television,' she tells me. 'When you're a representative, and you can use social media as a tool, you essentially become the media.'" [TIME, 7/10/23]
2023: Luna Emerged as Leading GOP Freshman Influencer According to voteannapaulina.com, "Luna now has more followers on all social media platforms combined---more than 1.3 million---than any other GOP freshmen." [voteannapaulina.com, 10/14/24]
Luna Held Significant Social Media Following As Of 2025 According to a blog post by Bellucci on TheDPLG, "Luna has a significant social media presence, with over 100,000 followers on Twitter and Instagram." [Blog Post - Bellucci on TheDPLG, 2/1/25]
Luna Used Media And Social Platforms To Advocate Conservative Policies According to a blog post by Bellucci on TheDPLG, "Luna's substantial social media presence has become an integral aspect of her political persona and activism. Her ability to connect with a vast audience through platforms like Twitter and Instagram has played a significant role in her rise to prominence." [Blog Post - Bellucci on TheDPLG, 2/1/25]
November 2023: Luna Scheduled To Broadcast UAP Press Conference On X (Formerly Twitter) According to NBC - 8 WFLA: Web Edition Articles, "Luna señaló que la conferencia de prensa será transmitida a través de su cuenta en X, la plataforma antes conocida como Twitter." [NBC - 8 WFLA: Web Edition Articles, 11/30/23]
December 2023: Anna Paulina Luna Live Streamed UAP Press Conference On X.com According to Palm Beach Post, "Gaetz said during a press conference Thursday in Washington D.C. that was live streamed on Luna's X.com account, the social media website formerly known as Twitter." [Palm Beach Post, 12/2/23]